With a huge movement afoot in US metro areas to have chickens in residential properties, there is a clear interest in free-range, chemical-free eggs for human consumption. And small farms can take this to the next level, hosting a whole group of chickens in coops and outbuildings designed to make it possible to cultivate and market a large quantity of eggs. But the simplicity ends there.
Agriculture merchants Our Competitive Advantage It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.
For example, Statistics has it that there are 2. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry. As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business.
This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.
Noble Ernest Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.
We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.
Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players agriculture merchants in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.
We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship network and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe — New Mexico in our payroll.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category startups commercial poultry farms and egg production companies in the United States in the industry.
It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Noble Ernest Poultry Farms, LLC.
Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers. In summary, Noble Ernest Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce; Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, households, hotels and restaurants and agriculture produce merchants et format of a business plan of layers.
Advertise our business in agriculture and food related magazines and websites List our commercial poultry farms and egg production business on yellow pages ads Attend related agriculture and food expos, seminars, and business fairs et al Leverage on the internet to promote our business Engage in direct marketing Encourage the use of word of mouth marketing referrals Our Pricing Strategy Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control.
For example, if the climatic condition is unfavorable and if there is natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs.
Over and above, if you want to get the right pricing for your chicken and eggs, then you should ensure that you choose a good location for commercial poultry farm, choose a good breed that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum and of course try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.
We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produces are going to be what other commercial poultry farmers would look towards beating.
One thing is certain; the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their eggs and chicken based on their discretion without following the benchmark in the industry.
The truth is that it is one of the means of avoiding running into loss. Payment Options The payment policy adopted by Noble Ernest Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.
Here are the payment options that Noble Ernest Poultry Farms, LLC will make available to her clients; Payment via bank transfer Payment via online bank transfer Payment via check Payment via bank draft In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part.
Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for chickens and eggs.
Poultry Farming Business Plan — Publicity and Advertising Strategy Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means both conventional and non — conventional means to advertise and promote the business.
We intend growing our business which is why we have perfected plans to build our brand via every available means. We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business.
Below are the platforms we will leverage on to boost our commercial poultry farm and production brand and to promote and advertise our business; Place adverts on community based newspapers, radio stations and TV stations.
Ensure that our we position our banners and billboards in strategic positions all around Santa Fe — New Mexico Distribute our fliers and handbills in target areas in and around our neighborhood Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Noble Ernest Poultry Farms, LLC and the poultry produce we sell Advertise our business in our official website and employ strategies that will help us pull traffic to the site Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.
Finance is a very important factor when it comes to starting a business such as commercial poultry farming. No doubt raising start — up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start — up capital to 3 major sources. These are the areas we intend generating our start — up capital; Generate part of the start — up capital from personal savings Source for soft loans from family members and friends Apply for loan from my Bank N.
All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount. Poultry Farming Business Plan — Sustainability and Expansion Strategy The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure.
One of our major goals of starting Noble Ernest Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Noble Ernest Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Completed Opening of Corporate Bank Accounts: Completed Opening Mobile Money Accounts: Completed Opening Online Payment Platforms: In Progress Application for business license and permit: Completed Purchase of Insurance for the Business:May 03, · How to Format a Business Plan.
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