Download PDF For more than two decades, IDEO has been helping organizations come up with industry-leading breakthrough ideas — famously designing the first manufacturable mouse for Apple. Now, the global design and consulting firm is providing teams with a new tool. Why did you decide to move from cultivating innovation to measuring it as well?
Ads Book Preface To say Change by Design was a team effort risks stating the obvious, but the fact remains there were many who made invaluable contributions.
Many of the most important insights should be credited to them. All of the errors should be assigned to me. My silent partner Barry Katz, through his skillful use of words, made me appear more articulate than I really am.
I thank him for the many contributions he made to the text and for the considerable time and effort he put into turning my draft manuscript into something ready for public consumption. My agent, Christy Fletcher, saw the potential of this project and introduced me to the wonderful team at Harper Business, and particularly to editor, Ben Loehnen.
I have heard said that the art of book editing is dying out in the rush of modern publishing, but Ben shows that high-quality editing and speed are not mutually exclusive. It has been a delight to work with him. In the course of researching this book I had the pleasure of visiting some wonderful organizations.
I have had the good fortune to spend time with some very smart people who have significantly influenced my thinking. I would also like to thank Chris Anderson of TED, who through his wonderful conference has introduced me to countless ideas and people included in Change by Design.
But there would be no Change by Design without the project contributions of my colleagues at IDEO and our clients, both past and present. They continue to be an endless source of inspiration. Change by Design reflects as much as anything my journey from designer to design thinker. Without the counsel of certain people I would never have made that journey.
They include my parents, who gave me the confidence to head off to art school when all my friends were choosing far more promising careers; Bill Moggridge, who took the significant risk of hiring me; David Kelley, who was willing to entrust his company to my leadership; David Strong, who has the patience to run a business alongside a designer who can barely count never mind use a spreadsheet ; and Jim Hackett, whose leadership advice has provided a constant safety net to me and my colleagues.
Finally, and most important, comes the pleasure of thanking my family—Gaynor, Caitlin, and Sophie. Their willingness to tolerate my frequent absences from home and the many weekends spent hunched over my laptop constitute just a small part of the debt of gratitude I owe them.IBM’s AS/ development effort in the 80s was a game changer and gave IBM a competitive edge.
Apple Inc.’s success in creating the iPod portable media player and iTunes online store is another more recent example of a great project — one that changed the way people listen to and buy music.
Over the past three decades at IDEO, I’ve worked with some of the most innovative companies in the world and seen a lot of creative leaders in action.
The leadership at IDEO gave the impression that it was fine to be playful at work to be productive in creativity. David Kelley, founder of IDEO, set the stage for all new and up-coming leaders.
Leaders at IDEO have worked hard to eliminate the “us vs. them” mentality. (Puccio, ). IDEO’s leadership is explicitly focused on it. For Tim At first glance Nyquist seems to be the helping Brown, the CEO, that’s not only because the prob- hero of that organization.
IDEO is known in the design field as being revolutionary; however, its various hiring practices are frayed and not human-centered. If arrogance was not part of the formula, I would have left holding IDEO Author: Anonymous Employee. One IDEO office designates “design community leaders,” or DCLs.
These leaders have all demonstrated accomplishment in one or more aspects of design, such as mechanical engineering and human factors; some are known for their facility in working at the intersection of disciplines.