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I found myself surprisingly flummoxed when it came to writing about Experience Strategy and the role it plays or should play in business strategy. What is Experience Strategy? Having done a review of some of the significant contributions to this topic from the UX community, I found myself dissatisfied… Steve Baty wrote a detailed essay on the topic for Johnny Holland some time ago.
Turns out there is this whole other profession, born, it seems, mostly from the marketing discipline, who have an active interest in orchestrating company wide good experience for their customers.
Reading some of their books I particularly enjoyed this one it strikes me that they have a much more mature and structured way to approaching company wide good experience than we User Experience people generally do.
Similarly, in reading what they write about, it is disturbing how little reference Customer Experience people make to User Experience people. It worries me because I think that actually, this is possibly one of the best, strongest alliances that could exist in companies.Blog Writing Content Marketing Content Writing Creative Writing Sports Writing.
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We first published this blog post back in A lot has changed since then and we asked our expert, Greg Cirillo, to give us an update.
Greg is the Founding Member of HCH Legal, a law firm based in Bethesda, Maryland. The best opinions, comments and analysis from The Telegraph. I just returned from fieldwork in China.
I’m excited to share a new way I’ve been writing ethnographic fieldnotes, called live fieldnoting. Pawan Deshpande. Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world.